Advertising

[Conny]

Are these tutorials up yet?

[Free]

Not yet.

[Chicken23]

You guys considered any digital marketing strategies to help bring traffic to a site and create awareness around wa? Remember SEO and social media is all free.

I'd be happy to talk about certain things, first find your customer persona's. Im guessing 'existing online gamers' and 'older demographic groups who remember the retro series' come to my mind first.

[Free]

Streaming has been improving all the time but our advertising has not, so deffo lets start focusing more on that. Still waiting for the really important e-mail from T17, after which we will know how hard to push.

But lets discuss strategies. Forum spamming doesnt really work, or atleast it has to be really targeted forums we spam. Most of my spam post have been deleted after a few days.

Chicken had some great ideas, I know principles of SEO but got no real skills, and we would need MI's help to incorporate it to this and the promotion site were working on. MI, you have SEO skills?

[MonkeyIsland]

I do. But for SEO, you first gotta have the market. SEO is about finding the people who are trying to find you. If no one is interested in you, no amount of SEO would help. TUS has a bit of SEO. It always comes up google for worm stuff.

When your promo page is done, I'll adjust it on TUS.

[Chicken23]

Go to google trends and enter 'worms armageddon'

There is a massive decline in search volume over the past 10 years but look it still exists, if you go to the adwords tool you can get a guess of monthly search volumes on a global scale.

Think about PR, having people write articles on w:a that explain the dynamics and depth of learning the game, how their is a learning curve that takes years to master and make comparisons between popular online games. See if you can pitch these articles to online industry publications. This would great some nice brand awareness around worms and benefits T17 as well. If these articles are displayed online then you've got some potential for some great inbound link juice which will improve the site authority of TUS. If you google 'worms' right now T17 is number one, which is impressive that it beats wikipedia for the actual earth worm definition.

Ask yourselves what are you promoting? Are you promoting TUS or W:A?, if its the later then you'll wanna direct potential new players to an area where they can purchase the game.

[Statik]

If you google 'worms' right now T17 is number one, which is impressive that it beats wikipedia for the actual earth worm definition.

It's not. Maybe only for you, because you visit team17 forums, and Google is smart

And of course we should promote W:A, but without a competetive league people won't take it serious.

[Chicken23]

If you google 'worms' right now T17 is number one, which is impressive that it beats wikipedia for the actual earth worm definition.

It's not. Maybe only for you, because you visit team17 forums, and Google is smart

And of course we should promote W:A, but without a competitive league people won't take it serious.

Indeed. Its personalized the results! There is a competitive league though.. so i guess its demonstrating that to people..

I know people who play COD and think worms is a joke and i've tried to argue with them how worms requires afar greater skill set than first person shooters.

[Husk]

I know people who play COD and think worms is a joke and i've tried to argue with them how worms requires afar greater skill set than first person shooters.

yea I don't think it's possible to reason with COD players

[Pixy]

Wow I can't believe we have this forum this is f@#!ing great.

[Rogi]

For this month more that 40 ppls registered here. And i dont see one of them here. How i know all files are free for downloading, so they have been registered because they was interested of something, and they are potencial players. But why they are inactive, maybe didnt they understand some things ? And we must change home page to better way for newcomers

idea: also, we need more statistics, let's add few quastions to register panel. Some qoustions like this "Why r u registering here?", "do u play worms?".

LOL TUS ANY1 ?

Spoiler! View

[twistah]

I'll vote Impossible for our viral excecutive haha.

Make a video what gets + million hits and makes them realize awesome gameplay at the same time = WIN

Oh and Russia should be one of main targets to advertise, they've had hundreds of viewers on Intermediate streams.

ye, russia is everywhere lately i've noticed. they plan something

[twistah]

I just saw a post on facebook from Worms in my news and came to the idea that we just have to spam their posts with "W:A is the bestest, get this game!1". their site has almost a million likes and a lot of people are commenting their posts. we just need to convince those people to play W:A instead of their other shitty games. I think it's the best advertising. it's harder/impossible to get a non wormer to play worms instead of making those switch to W:A that are playing already some kind of worms game. wooord

[avirex]

those people are not currently playing any worms game though, thats the problem...


those are all nostalgic little twats that dont know any more about worms then uzi's, and bazookas... would still be nice to have them though.. newbs turn pro



i do agree facebook would be a good way to advertise....

[lacoste]

But people already know WA/WWP is the best in the serie