Hi guys, what an interesting topic ...
While It would be great to see more new people coming into the game, I think we first look at our own community!
In my brief week or so back on AG after a couple of years, I've noticed that Ag is swarmed with players that only spam out shoppers (Anybody who says 'shoppa' will be shot on sight) and big rr's thanks to their one and only friend, HostingBuddy! Clanners seem to be becoming even more rare, and tus singles games seem to be by the hand full.
On a small note of late, I have been letting people I dont know join, moreso newer players when I host rrtt games, and show them that roping is *hip* and *cool* and theres a lot more to be said about ropers/rrs/warmers etc. It saddens me a little that a lot of these players quit my host after one turn or say these maps are too hard etc but every so often an impression is made, maybe enough to make them strive to become a roping SEXBOSS. But alas, I am only one man!
I have been talking with one or two other ropers in getting more tournaments going, particularly in the area of roping. Even bringing back a glorious rebirth of rrkit or something similar. Would be good to promote these schemes to newer players, as roping seems to be a skill that may become lost when our senior members start you know ... getting married and other grown up things, and forsaking their roping roots, how dare they.
Hell I might even take on an apprentice when I get back on full roping form.
So yeah, as individuals we need to get talking to our noobier members, show them the wonderful world of WA (and cough no bias roping cough). I'm sure similar posts have been made in the past, but well, yeah.
As far as general promotion of the game, I think the only way of filling up WA with players again would be for steam to take it rejuvenate it and re-release it. Anybody here work for steam and conveniently also goes golfing every Sunday with Team17's CEO?

Just a random post with random thoughts. Ciao