Well 1st off, I outright disagree with you saying those who aren't pro at the scheme want to play it less playing how we play it.
Since we started b2b we've actually influenced probably more than 200-300 people to play BnG a bit more evolved than oldschool, some still play, some don't, but that's definately more than the people who "hate" it the way we play. It's the same with all schemes, you have the people who like it enough to evolve/progress with it, and the people who don't.
When new players who have never been online before enter AG they always see a b2b member, and our members are all good spirited players and very helpful towards new players.
I am not trying to brag here, just telling the truth, we've probably turned down over 100 players who asked to join b2b (probably half isn't very serious, as in they probably don't really understand what they are joining).
I personally have the evidence to backup my point in regards to influencing other players, and if you want the proof, you can sift through the 10,000+ BnG's i've played over the last 6 years generously sharing skill, support and advice to anyone (whether I like them or not) who is interested in BnG.
And recent games in TuS show a steady increase in amount of BnG's picked this year, so if you ask me, BnG is buzzing right now

I can say the same for the ea Community, they have influenced Elite to so many players.
I rest my case.
Edit: I actually don't have the last year of my replays... I accidentally scrubbed one of my external hard drives from my new house while reinstalling windows on another PC... Something I feel crap about

I edited this like 4-5 times I totally rushed it cuz i'm tired sorry if it's a bit rough lol.