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Off Topic / Re: Is mainstream music bad?
« on: March 01, 2019, 06:14 AM »
This is a difficult one to answer.
First, let me start off by saying yes, I do think that much of today's mainstream music is garbage. However, hasn't that been the case since sometime in the 90's? There's always been great music that is completely ignored by the mainstream. The reason why I barely even try to keep up on new music these days (despite being a music junkie) is the fact that there's SO MUCH great music from previous decades that is obscure and never got much attention.
To keep it on topic - There are some good reasons as to why mainstream music of today sounds 'bad' in a sense. One reason is that most of the top pop hits are written by the same small handful of people and recorded by various artists. Max Martin is one of them. You can read his story here: https://www.celebritynetworth.com/articles/entertainment-articles/max-martin-powerful-person-music-business-people-never-even-head-name/
A second reason is that the playing field has been evened out to such a degree when it comes to composing and recording music that a lot of recordings can sound very similar. Virtually all studios track to a DAW (digital audio workstation) these days and have audio interfaces that are capable of capturing external audio in such pristine quality that it makes older digital recordings sound very dated, especially those from the 80's when digital tech was new. The cost for this stuff has also plummeted as well. My personal audio interface (Focusrite Scarlett 2i2) is about as cheap as it gets yet the sound quality is pretty great, especially compared to the Roland digital multitrack recorder I bought back in high school in the 90's... and it only cost a fraction of the price, especially when one accounts for inflation! In addition to this, powerful PC's are cheap and readily available these days and there's tons of free software effects and instruments that people use, and since most people aren't sound designers they tend to just use the (admittedly decent) presets for these bits of software, so it's not at all uncommon to hear the same sound in many different songs... although it's not like this didn't happen back in the day with hardware keyboards or rackmount sound modules. Basically, in the past each studio had a somewhat unique 'sonic fingerprint' due to the particular gear they used but today this isn't the case. The starting point is pristine and sterile now, lacking color.
A third reason why mainstream music sounds so shitty today is because our modern era doesn't really reward originality. People just want to grasp at trends while they are new and hot, ride them until they are played out, then drop that trend before it is seen as passé. It's all about making money. The entertainment business is just that - a business. The big labels and media outlets cater to the lowest common denominator; in other words, they cater towards casual fans of music who aren't discerning listeners, people who just want something new and catchy and popular to listen to. Mainstream music is safe and doesn't take risks or push the envelope, otherwise the Jews in control of the music industry (I say that literally) would realize that some new style of music could lead to an uncontrollable rebellion / renaissance / awakening. Music literally has that power, which is why people act as gatekeepers and ensure that only the most bland and 'acceptable' music is allowed to go mainstream. Just look at what happened to MTV. It was amazing when it was new and literally transformed society to a significant degree, but eventually a bunch of Jews took over and started diluting it and turning it into a mainstream/pop music channel sprinkled with reality tv... then it became more and more reality tv and completely disintegrated.
Mainstream music these days is also just plain lazier. The lyrics are vapid. The arrangements are basic and formulaic. The depth of musical theory and nuance put into writing songs is a fraction of what it used to be. There's very little dynamic range in pop music... it's all loud and in your face and lacks subtlety. Why is it this way? Because it is easy to crank out, and catchy. It doesn't require critical listening, just repeated plays so it gets drilled into your head. Songwriting in the 80's was much more clever and beautiful. Ever wonder why 80's tunes are so memorable? This guy gives a fantastic explanation:
Anyway... long rant short, mainstream music sucks because it is made for people who are only casual music fans and just want instant gratification and not having to think about anything. There are no emotions to process with modern mainstream music. It is emotionless garbage with no soul, which is why I keep going to record stores and digging in the crates until my hands are dusty. Vinyl ftw.
Also related: https://thepatterning.com/2016/08/20/the-millennial-whoop-a-glorious-obsession-with-the-melodic-alternation-between-the-fifth-and-the-third/
First, let me start off by saying yes, I do think that much of today's mainstream music is garbage. However, hasn't that been the case since sometime in the 90's? There's always been great music that is completely ignored by the mainstream. The reason why I barely even try to keep up on new music these days (despite being a music junkie) is the fact that there's SO MUCH great music from previous decades that is obscure and never got much attention.
To keep it on topic - There are some good reasons as to why mainstream music of today sounds 'bad' in a sense. One reason is that most of the top pop hits are written by the same small handful of people and recorded by various artists. Max Martin is one of them. You can read his story here: https://www.celebritynetworth.com/articles/entertainment-articles/max-martin-powerful-person-music-business-people-never-even-head-name/
A second reason is that the playing field has been evened out to such a degree when it comes to composing and recording music that a lot of recordings can sound very similar. Virtually all studios track to a DAW (digital audio workstation) these days and have audio interfaces that are capable of capturing external audio in such pristine quality that it makes older digital recordings sound very dated, especially those from the 80's when digital tech was new. The cost for this stuff has also plummeted as well. My personal audio interface (Focusrite Scarlett 2i2) is about as cheap as it gets yet the sound quality is pretty great, especially compared to the Roland digital multitrack recorder I bought back in high school in the 90's... and it only cost a fraction of the price, especially when one accounts for inflation! In addition to this, powerful PC's are cheap and readily available these days and there's tons of free software effects and instruments that people use, and since most people aren't sound designers they tend to just use the (admittedly decent) presets for these bits of software, so it's not at all uncommon to hear the same sound in many different songs... although it's not like this didn't happen back in the day with hardware keyboards or rackmount sound modules. Basically, in the past each studio had a somewhat unique 'sonic fingerprint' due to the particular gear they used but today this isn't the case. The starting point is pristine and sterile now, lacking color.
A third reason why mainstream music sounds so shitty today is because our modern era doesn't really reward originality. People just want to grasp at trends while they are new and hot, ride them until they are played out, then drop that trend before it is seen as passé. It's all about making money. The entertainment business is just that - a business. The big labels and media outlets cater to the lowest common denominator; in other words, they cater towards casual fans of music who aren't discerning listeners, people who just want something new and catchy and popular to listen to. Mainstream music is safe and doesn't take risks or push the envelope, otherwise the Jews in control of the music industry (I say that literally) would realize that some new style of music could lead to an uncontrollable rebellion / renaissance / awakening. Music literally has that power, which is why people act as gatekeepers and ensure that only the most bland and 'acceptable' music is allowed to go mainstream. Just look at what happened to MTV. It was amazing when it was new and literally transformed society to a significant degree, but eventually a bunch of Jews took over and started diluting it and turning it into a mainstream/pop music channel sprinkled with reality tv... then it became more and more reality tv and completely disintegrated.
Mainstream music these days is also just plain lazier. The lyrics are vapid. The arrangements are basic and formulaic. The depth of musical theory and nuance put into writing songs is a fraction of what it used to be. There's very little dynamic range in pop music... it's all loud and in your face and lacks subtlety. Why is it this way? Because it is easy to crank out, and catchy. It doesn't require critical listening, just repeated plays so it gets drilled into your head. Songwriting in the 80's was much more clever and beautiful. Ever wonder why 80's tunes are so memorable? This guy gives a fantastic explanation:
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Anyway... long rant short, mainstream music sucks because it is made for people who are only casual music fans and just want instant gratification and not having to think about anything. There are no emotions to process with modern mainstream music. It is emotionless garbage with no soul, which is why I keep going to record stores and digging in the crates until my hands are dusty. Vinyl ftw.
Also related: https://thepatterning.com/2016/08/20/the-millennial-whoop-a-glorious-obsession-with-the-melodic-alternation-between-the-fifth-and-the-third/